05th January 2012
I've encountered many situations where decisions have been made and policies created by people who seem to be operating from a distance, or who clearly have allowed personal feelings to sway their thinking.
Often, the better course of action can be obv...
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05th January 2012
German automaker Porsche recently banned its employees from using sites such as eBay, Facebook, and Google Mail during office hours. Porsche's concern was not around the use of employee time, or the posting of inappropriate content, but rather caused by ...
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20th January 2011
As well over 90% of people now turn to the Internet as their primary information source, it’s crucial to your bottom line to ensure that your Web presence is as effective as possible.
Yet 95% of the more than 5,000 Websites that I’ve reviewed since 199...
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14th December 2010
eMarketer recently reported that many of the smallest businesses in the United States don’t believe that their customers can be marketed to on social networking sites.
Yet research also shows that social sites are being used to find local businesses, e...
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22nd December 2009
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley . . . but you're having real trouble getting out of the harbor and you can't figure out why!
You ...
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27th May 2005
1. Review your goals and markets for your site:
a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
b) Have you defined all the target audiences for th...
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23rd February 2005
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".
But for me, the most intriguing aspect of your online business isn't about the technology. It's abo...
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